When it comes to generating real estate leads, a new real estate agent gets swamped with advice from all quarters. A new agent needs to decide which lead generation strategies will help them gain maximum clients in their real estate market.
With a flurry of advice ranging from making phone calls to attending chamber of commerce meetings, which are the real estate lead generation ideas you should follow? As new real estate agents, the following are the basic strategies you need to follow:
Table of Contents
- Start A Real Estate Website And Blog
- Utilize A Real Estate Lead Generation Platform
- Approach Your Sphere Of Influence
- Build Social Media Presence
- Run Facebook Ads
- Target For Sale By Owner And Expired Listings
- Host Open House Events
Real Estate Lead Generation Ideas For Agents
Our team of real estate professionals and experts have picked the following methods that you must utilize in your first year of business.
1. Start A Real Estate Website And Blog
A website has become a mandatory component for organizations in all fields. In the real estate business, this would be a tool to both gain and retain your leads. Highlight your site in all of your marketing materials, have informative content, and put up photos and details of all your active and recently sold listings. You can even have a testimonial section, which can act as social proof of your services for your site visitors.
Try to include a blog section on your website. A blog article will help maintain the relevancy of your site, and the new content will attract more visitors as your site will get featured high on the search engine rankings due to updated content.
2. Utilize A Real Estate Lead Generation Platform
An online seller lead generation platform like Dorrmat can boost your business by providing a steady supply of quality real estate seller leads. Dorrmat, the Arizona-based platform, combines over two decades of real estate selling experience with the latest in technology to make it easy to generate leads.
With a steady supply of seller leads and free essential software like Customer Relationship Management (CRM), vendor acquisition, and branded backing, Dorrmat aims to change the way seller leads are acquired.
3. Approach Your Sphere Of Influence
An easy way to generate leads is to tap into your social circle. Convey that you are looking for the leads of potential buyers and sellers to all your extended contacts. Prepare a short script and send it as messages or emails to all of your family and friends.
If any of them are looking to buy or sell a home, they could approach you. Similarly, they can give your reference to anyone in their social or professional sphere looking for a real estate professional. In this manner, you can find future clients easily. You stand to gain both referrals and assured business by simply asking the people you know.
4. Build Social Media Presence
To get new clients, you need to ensure that maximum people are aware of your new business and the services that you offer. A tried and true method for this is to garner the reach of social media platforms. These sites and apps help you in two major ways.
A. Stay Top Of Mind
For any business, it is integral to be top of mind for their customers. With social media, you can ensure that your potential clients, and even past customers, are always up-to-date with all the new listings, successful sales, and services.
B. Widen Your Marketing Reach
Social media platforms are an integral part of all the marketing efforts you are undertaking. When you intend to target the millennial and gen Z homeowners, you need to be active on the channels that they utilize. Platforms like Facebook, LinkedIn, Instagram, and Pinterest should be part of your marketing strategy to maximize your reach and earn referrals.
5. Run Facebook Ads
Facebook is a behemoth among social media platforms. It is worth investing in Facebook ads due to the reach and selection criteria that the platform offers. When you create Facebook ads, you can also create a target base of customers based on demographics and the market you wish to target. For instance, property ads for New York would be vastly different from ads meant for some other city.
You have extensive control over who can see your ads based on their age, location, gender, income levels, and even family types. This level of control ensures that your advert is viewed only by those who can be your potential sellers and buyers.
6. Target For Sale By Owner And Expired Listings
A real estate agent needs to acquire those listings which are unsold or struggling to be sold. Identify those looking to sell their home, and approach those with expired listings or homes put up for sale by owners.
These are motivated sellers and are more open to working with agents. Instead of only focusing on generating leads, you can supplement your customer funnel by persuading these home sellers to work with you. You stand to make money and speed up your process of gaining customers through this.
7. Host Open House Events
Open houses are an excellent tool to generate new leads. These are attended by a wide range of buyers and sellers. You need to ensure that you are treating each visitor as a new client and engaging with them.
Make sure you collect all of the contact information of the attendees and add it to your CRM software. Reach out to this network of people as soon as possible. A gap should be avoided so that you can build up on the benefits of the event.
There are many ways to generate leads in the real estate industry. It is essential that you pick those that would offer you maximum benefit in a short time. As you gain experience, you will be able to decide better which methods to generate real estate leads is optimum for you and helps you achieve your sales target.